Learn The Secrets To Article Marketing By Reading These Tips
Article marketing is a form of advertising in which you will write information for a specific industry. These articles are then published on industry-specific websites and published in industry-related publications. They always have a byline and a bio box that would include references and contact information for the business that the author works for or owns. Here is how it is done.
Avoid publishing one article under multiple URLs on your site. This can diminish your site's value quickly because Google often looks at the quality and number of links when deciding where a page will be ranked. Referencing a piece with several tags is fine as long as they all end up pointing to the same URL.
Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.
Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.
A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.
Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.
Try to add some measurable goals to your overall marketing plan for your article marketing. These plans should not only include things like the fact that you plan to write articles based on a specific keyword, but they should outline exactly how many articles you plan to write on that given keyword. Measurements like are easily measurable and as long as the numbers are realistic, they can be completely attainable.
Use of good grammar and a large variety of words can enhance ones articles that they produce for marketing. The use of grammar in the right manner can greatly improve the appeal of one's articles. By monitoring what one writes they can improve the quality of an article greatly.
In article marketing, aside from good headlines that grip your audience, you need to have great titles. It's these titles that alert the readers to both the subject of the article and why they should read it. Try keeping your titles catchy and memorable, just don't go overboard with them.
Make no mistake about it. Article marketing is extremely competitive and can be very complicated. By using the tips and tactics that you learn in articles like this one, you can begin to steer your marketing ship on a solid course for success. Remember to start slow and to refer back here any time you have questions.